New Organic Beauty logo

In a move towards promoting greater consumer confidence in organic beauty and personal care products, the Biological Farmers of Australia (BFA) has announced the launch of a new Australian Certified Organic "beauty" logo. The logo will be used on cosmetic products containing more than 70%, but less than 95% organic ingredients, giving authenticity to the claim "made with certified organic ingredients".

To be classified as Australian Certified Organic, food and other products must contain 95% organic ingredients with the remaining 5% being restricted to natural ingredients which meet stringent requirements. In the beauty world, it often can be difficult for products to meet the 95% organic ingredients rule and until now consumers have not had the benefit of knowing if products containing less than 95% organic ingredients are endorsed by Australian Certified Organic. The new "Beauty" logo will give consumers more choice and new confidence in products which are natural while still containing between 70 and 95% organic ingredients.

for more information visit www.bfa.com.au